In this episode, you will learn about five of the biggest travel trends to pay attention to in 2018.
Nicole Mahoney started Break the Ice Media in 2009 in response to the evolving needs of small to medium-sized businesses, in particular, the rise of social media. Break the Ice Media is a boutique marketing and communications firm with a focus on travel, tourism, food, wine, and hospitality. As CEO, Nicole is responsible for working with clients to understand their marketing needs, develop strategic marketing plans and execute those plans. She is also responsible for building a team that can deliver.
Break the Ice Media specializes in collaborations that leverage resources of multiple partners for the creation of successful marketing programs within the travel and hospitality industry. Break the Ice Media views these programs as “coop-etition” where partners cooperate with their competition to create a program that is larger than one they can execute alone. Building these programs requires a leader who is level-headed, an effective listener, with an ability to move a group towards consensus in order to move forward.
Nicole received a Bachelor of Science in Business Administration from Rochester Institute of Technology and a Master of Arts in Communications from The College at Brockport, SUNY.
Nicole loves the Finger Lakes region of New York State where she was born and raised. She is raising 4 daughters with her husband, John.
In this episode, you will learn about making the most of your resources and entering into collaborations to create a lasting impression on visitors from Hillarie Logan-Dechene.
Hillarie Logan-Dechene’s career has been about building the capacity of not-for-profit organizations. As the Wild Center’s Director of Philanthropy, she is responsible for all membership and development activities and works closely with leadership on strategy, governance, and external affairs. She recently led the center through a successful 23 million dollar fundraising campaign.
Hillarie is Chair of Governor Cuomo’s New York State Commission on National and Community Service, which administers the Americorp Program in New York State. She is a board member for the Museum Association of New York.
She is a past board member of the Adirondack Health Foundation. Hillarie is an adjunct professor at Skidmore College, guest lecturer at Syracuse University, SUNY Adirondack, and NYU. She has an MA in nonprofit leadership and community sustainability from Skidmore College and a BA from SUNY Albany. Prior to the Wild Center, she was VP for Institutional Advancement at Paul Smith’s College. Before that, she was Director of Institutional Advancement for the Adirondack Museum where she worked for more than 16 years.
Hillarie lives in Long Lake with her Husband and daughters.
In this episode, you will learn about how to use Pinterest to drive visitors to your content from Louise Cottrell.
Originally from the Bay Area, Louise Cottrell is a Pinterest marketing strategist working with travel content creators and business owners to generate traffic, grow their audience and increase sales. She does Pinterest account management as well as consulting and training for bloggers and social media teams through her Pinterest Marketing Mastery Program. Shes also a world traveler and dog enthusiast.
A transcript of this episode is available here: http://destinationontheleft.com/louise-cottrell/
In this episode, you will learn about why differentiation is the name of the game and why you need to provide unique, niched experiences to attract visitors to your destination from Ed Healy.
Ed Healy is Vice President of Marketing for Visit Buffalo Niagara where he is responsible for VBN’s destination marketing strategy. His responsibilities include overseeing all sales and marketing communications, including the production of an annual visitors guide, websites, e-newsletters, social media, videos, podcasts and consumer advertising, as well as media and public relations.
During his tenure at VBN, Buffalo has been named one of the National Trusts Dozen Distinctive Destinations, the No. 1 Mid-Size Arts Destination in the United States by American Style Magazine, one of 44 Places to Go by The New York Times and, most recently, one of CNN’s 16 Intriguing Things to See and Do in the U.S. in 2016.
He was the executive producer of Buffalo: America’s Best Designed City and has produced and scripted numerous promotional videos that have been viewed more than one million times on YouTube. He serves on the board of Gardens Buffalo Niagara and the marketing committee of the Darwin Martin House.
He was named the David I. Levy Communicator of the Year in 2016 by the Advertising Club of Buffalo.
Healy began his career at the National Hockey League as an editorial assistant and eventually served as editor of Goal Magazine, the NHL’s official publication. He then joined the Gannett Newspapers in White Plains, New York where he served as a staff writer for the paper’s Sunday magazine and the Arts and Entertainment editor for its southern Connecticut edition. After moving to Buffalo in the early 90s, he joined the Marketing Department of Blue Cross & Blue Shield where he served in a variety of capacities before joining Visit Buffalo Niagara in 2001.
He is an avid photographer whose work has been exhibited at galleries ranging from Buffalo’s Studio Hart to Rochester’s Visual Studies Workshop to Soho Photo in Manhattan. He had his first solo show at CEPA Gallery in 2005. He is a proud graduate of the English Department at the University at Buffalo and the Newhouse School of Public Communications at Syracuse University.
Healy grew up in West Seneca and now lives in North Buffalo with his wife, Karen. He has two adult children, Meg and Dan.
In this episode, you will learn how regions don't influence a travelers decision on where to go, and how to get them to come to your destination from Josiah Brown.
Josiah Brown is best known the New York Sherpa and has logged over 600,000 miles throughout New York State over the last 13 years. He is the brain and the passion behind New York’s Best Experiences. The Sherpa lives for recommending the best-kept secrets New York has to offer. He coined the tagline “because we’ve been there,” well, because he has. Josiah is President and CEO of New York Welcome’s You. He is a public speaker and trainer offering workshops to the tourism industry on topics including: winning first-time visitors to a destination, branding first, and the future of the group travel market.
A transcript of this episode is available here: http://destinationontheleft.com/josiah-brown/
In this episode, you will learn about providing a great customer experience and building partnerships that help you do that from Tom Mulliez.
Tom is a father, husband, entrepreneur, and the visionary behind iTREKKERS. Tom founded the company in 2014 after realizing that bringing together vetted professional captains and guides on one platform would help guarantee everyone a better experience in the outdoors. iTREKKERS is a combination of Tom’s desires to share his love of nature and to simplify the process of booking guided outdoor activities. His mission is threefold: to get people to experience the outdoors through iTREKKERS; to help people get outdoors, period, by providing useful tips and referrals; and to educate people about the outdoors and ways to be mindful.
Tom, who earned a Bachelor in Commerce from Canada’s McGill University and an MBA in marketing at Virginia Commonwealth University, was raised between his hometown of Roubaix, France, and a small town near Atlanta. His love of nature is derived from early memories of camping in the Georgia mountains with his father. For Tom, the only passion greater than a love of the outdoors is his love of family. Tom and his wife often spend time outdoors camping, at the beach, or on their boat with their three young children.
A transcript of this episode is available here: http://destinationontheleft.com/tom-mulliez/
In this episode, you will learn about how restaurants featuring local wine makes such a huge impact from Michael Warren Thomas.
Michael Warren Thomas owns Savor Life and products and hosts four radio shows focusing on gardening, wine, food, and travel. He started his first show, Naturally Green, in April 1994. He’s added several shows since then including For the Love of Food, a show all about food, wine, and restaurants; The Grapevine, a fine wine show; and Discover the Finger Lakes, about Finger Lakes destinations, events, and regional treasures. Michael oversees all aspects of the shows from production to advertising sales and promotion. The shows air on Saturday and Sunday mornings on WYSL1040 AM and 92.1 FM in Rochester, New York.
Michael and I partnered on a project in 2013 called New York Wine Spotting with the goal of getting more New York state wines into local restaurants. New York Wine Spotting is a bi-local movement encouraging Rochester restaurants to support the Finger Lakes wine region by adding more local wines to their menus. Restaurants are challenged to make Finger Lakes and New York State wines at least one-third of their wine list. The local wine loving public is encouraged to participate by becoming wine spotters. Checking restaurants wine lists for Finger Lakes wines, recognizing the restaurants that have them and asking restaurants that don’t to carry them. The local wine industry is encouraged to participate in much the same way consumers are, along with reaching out to the restaurants to introduce their wines through education and tastings.
A transcript of this episode is available here: http://destinationontheleft.com/michael-warren-thomas/
In this episode, you will learn about why you will be able to better promote your destination when you join organizations that can help you out from Becky Wehle & Sara Piccini.
Becky Wehle is President & CEO of Genesee Country Village & Museum, the largest living history museum in New York State, located 25 miles southwest of Rochester. The Museum features 68 historic structures from the 19th century, moved from locations throughout Western New York, a gallery of sporting art, and a nature center and attracts more than 90,000 visitors each year. She manages 45 year-round staff and over 150 seasonal staff and a budget of over $3.5 million. Prior to joining GCV&M in July 2016, Becky worked in the University of Rochester’s advancement office for over 15 years, most recently as the Executive Director of Donor Relations and Stewardship. She also serves on the Board of Trustees of Allendale Columbia School and the Museum Association of New York and was a Board member at GCV&M for 18 years before joining the staff.
Sara Piccini spent about 4 years working with Genesee Country Village & Museum prior to her current role, recently returning this past January as Tourism Sales Manager and Volunteer Coordinator. Since coming back onboard, Sara has driven numerous tourism initiatives for the museum. She has helped lead tourism and marketing efforts, attends Sales Missions regularly throughout the year, and is continuously working through a number of partnerships to create more awareness of our region, both domestically and internationally. Through these efforts the museum has already seen significant growth in Motorcoach Group business. In addition, Sara serves on several different committees including I Love New York’s China Marketing Committee, Livingston County Chamber of Commerce’s Tourism Workgroup as well as both Visit Rochester’s Travel Trade and Meeting Committees. She believes that GCV&M plays a unique and vital role in the industry, and is thrilled to be a part of the momentum.
A transcript of this episode is available here: http://destinationontheleft.com/becky-wehle-sara-picini/
In this episode, you will learn about how DMOs can band together to come up with great ideas to serve their partners from Greg Evans.
Greg Evans has been with Simpleview since 2008 and currently serves as their Vice President of Sales & Account Services. In his role, he provides strategic insight and recommendations for his teams when providing knowledge and best practices to current and prospective clients. He has nearly twenty years of corporate sales and account management experience, having worked for technology-forward corporations such as MCI Worldcom and Iron Mountain.
A transcript of this episode is available here: http://destinationontheleft.com/greg-evans/
In this episode, you will learn about the important idea of Cathedral Thinking from Rick Antonson.
Rick Antonson is the former president & CEO of the international award-winning destination marketing organization, Tourism Vancouver. Among his volunteer leadership roles, Rick was president of Pacific Coast Public Television, chair of Destination Marketing Association International (based in Washington, DC), and deputy chair of the Pacific Asia Travel Association (based in Bangkok, Thailand).
Rick collaborated with leaders of other organizations to initiate the Vancouver Convention Centre Expansion Task Force. He was at the helm of Tourism Vancouver when the organization launched the bid to bring the 2010 Winter Olympic Games to Vancouver and Whistler.
Today Rick is a full-time author and scriptwriter. The New York Times noted his Route 66 Still Kicks; Driving America’s Main Street as “One of the best books of the bunch” in their Christmas travel book roundup. The Chicago Tribune called his To Timbuktu for a Haircut; A Journey Through West Africa a “travel classic.” When his most recent book, Full Moon Over Noah’s Ark; An Odyssey to Mount Ararat was released last year, the American Library Journal saw it as this tasty, spicy feast of a book”
Rick speaks frequently around the world about Cathedral Thinking and is a strong believer that tourism is a vital force for peace.
A transcript of this episode is available here: http://destinationontheleft.com/rick-antonson/
In this episode, you will learn about having that real, authentic experience when you travel from Joe Baur.
Joe Baur is an American travel author, writer, filmmaker and podcaster whose work has appeared in a variety of domestic and international outlets, including Matador Network, BBC Travel, Viator, and CraftBeer.com to name a few. He’s also the author of various Falcon Guides titles and 2016’s Talking Tico: (Mis)adventures of a Gringo in and Around Costa Rica.
Following a year of living in Costa Rica, where he joined The Tico Times staff and contributed travel content, Joe returned to the United States and launched the Without A Path travel podcast, featuring conversations with fellow travelers on the experiences that have most shaped their lives. In August 2016 he relocated to Düsseldorf where he co-hosts the trivago Podcast and continues to pursue unique travel stories with a preference for getting off the tourist trek.
A transcript of this episode is available here: http://destinationontheleft.com/joe-baur/
In this episode, you will learn about using creativity to solve difficult challenges from Lisa Burns.
Lisa Burns has been in the travel industry for over 35 years with a wide range of experience including group tour planning and product development, event and meeting planning, marketing and public relations, and both a domestic and international tour director. With a proven track record of diligence and reliability, Lisa is goal-oriented, a natural and articulate communicator focused on the nuance and value of detail management and always a willing, eager and motivated champion of the task of the moment. She is able to juggle multiple projects and thrives in a fast-paced environment. With a passion for the tourism industry, destination marketing and being the consummate hostess, Lisa is a passionate advocate for the product she represents and is always willing to put in the time and energy needed to reach a goal.
A transcript of this episode is available here: http://destinationontheleft.com/lisa-burns/
In this episode, you will learn about making sure your destination has a successful tomorrow by building lasting partnerships today from Drew Alberti.
Drew Alberti has been the Program Manager for Lakes to Locks Passage since 2008. He is responsible for community outreach, product development, and brand awareness. Some of his accomplishments include authoring From Forest to Fields: A History of Agriculture in Champlain Valley, producing the Waterways of War guidebook series and serving as editor for the Lakes to Locks Passage and National Geographic co-branded geo-tourism website. Previous work experience includes Collections Manager at the New York State Museum in Albany and Park Ranger at the Martin Van Buren National Historic Site in Kinderhook. He holds an MA in Public History from the University at Albany.
A transcript of this episode is available here: http://destinationontheleft.com/drew-alberti/
In this episode, you will learn strategies for collaborating with a large region like the Erie Canalway National Heritage Corridor from Jean Mackay.
Jean Mackay has served as a director of communications and outreach for the Erie Canalway National Heritage Corridor since 2007. She manages all aspects of web based and print media and works collaboratively with organizations throughout the 500-mile long National Heritage Corridor to preserve Canal Heritage, promote tourism and foster vibrant communities along the waterway. Jean formerly worked as director of education for Autobahn International. She holds a MS in environmental education from Lesley University.
A full transcript of this episode is available here: http://destinationontheleft.com/jean-mackay/
In this episode, you will learn about using great design to drive people to your destination from Cindy Harris.
Cindy Harris is a graphic designer, painter, and lover of all things art. She began Harris Studios over 15 years ago with the purpose of helping established businesses create an authentic identity through design. Cindy believes in the importance of good design in this world and asserts that design should be a reflection of both who your business is, as well as where your business is headed. Cindy has created unique brand identities and meaningful design work in a host of different industries, including travel and tourism, food and beverage, retail and spas, and events and promotions.
In 2013, she was honored with a tourism legacy award for tourism branding and creativity. Cindy is both a designer and an artist, painting is her passion. She is a proud member artist at the Pat Rini Rohrer Gallery in Canadaigua, New York. She has been a juried artist in the internationally acclaimed Finger Lakes Plein Air Competition. When Cindy is not designing or painting, you can find her knitting, reading a book, or taking a stroll around her beautiful neighborhood in the Bristol Hills.
A transcript of this episode is available here: http://destinationontheleft.com/cindy-harris/
In this episode, you will learn about what your destination can do to attract international travelers.
Nicole Mahoney started Break The Ice Media in 2009 in response to the evolving needs of small to medium-sized businesses, in particular, the rise of social media. Break The Ice Media is a boutique marketing and communications firm with a focus on travel, tourism, food, wine, and hospitality. As CEO, Nicole is responsible for working with clients to understand their marketing needs, develop strategic marketing plans and execute those plans. She is also responsible for building a team that can deliver.
Break The Ice Media specializes in collaborations that leverage resources of multiple partners for the creation of successful marketing programs within the travel and hospitality industry. Break The Ice Media views these programs as “coop-etition” where partners cooperate with their competition to create a program that is larger than one they can execute alone. Building these programs requires a leader who is level-headed, an effective listener, with an ability to move a group towards consensus in order to move forward.
Nicole received a Bachelor of Science in Business Administration from Rochester Institute of Technology and a Master of Arts in Communications from The College at Brockport, SUNY.
Nicole loves the Finger Lakes region of New York State where she was born and raised. She is raising 4 daughters with her husband, John.
A transcript of this episode is available here: destinationontheleft.com/nicole-mahoney-solocast-episode-3
In this episode, you will learn about collaboration across county lines with a FAM tour from Rhonda Vaccaro, Vice President and Senior Consultant at Break The Ice Media.
Today Rhonda brings more than 20 years of sales and new business development to the table. She's a master at creating relationships and has a deep understanding of sales strategies, creating win-win opportunities for BTI's tourism clients. Rhonda and her staff are able to act as a much-needed sales arm for Convention and Visitors Bureaus (CVBs), providing management, tracking and reporting, and of course-- closing those sales successfully.
With her easy-going personality and high attention to detail, Rhonda is able to put her management skills to work as BTI's HR person, and Office and Operations manager.
A transcript of this episode is available here: destinationontheleft.com/rhonda-vaccaro-fam-tour
In this episode, you will learn everything you need to know to get started working with a travel influencer from Colleen Knopeck, Associate Consultant at Break The Ice Media.
Imagine being a Kindergartener and winning a writing award from a national PBS Kids show. Or by fifth grade, regularly writing for the Buffalo News’ Kids Page — and having the chance to interview Buffalo Sabres hockey players. And yet, that’s exactly what Colleen Knopeck did. It’s like she came fully hatched as a writer. As the Communications Specialist for Perry’s, a New York State maker of ice cream, Colleen handled Perry’s sponsorships, public relations, and media relations. She wrote everything from customer and consumer e-newsletters, the blog, social media, annual reports, to writing and directing an in-house video. If you were a blogger or members of media that were lucky enough to have ice cream dropped off to you — you could thank Colleen for coordinating it.
Her gift for writing articles and short stories translated into Colleen’s ability at Break the Ice to find the essential story in each client’s industry, and develop targeted messages. Because clients are often so close to their technical side or information, they can have a hard time sorting it all out. Clients may feel it’s hard to explain or put into words. With great listening skills, Colleen helps each client save time by doing that required distilling. She’s able to get that information to the consumer, or the media, that works best for a particular audience. Her innate ease with and understanding of social media allows her to see opportunities for effective advertising.
A transcript of this episode is available here: destinationontheleft.com/colleen-knopeck-travel-influencers
In this episode, you will learn about the best social media tips from Jessica Reilly, Associate Consultant, at Break The Ice Media.
Jessica is a graduate of SUNY Plattsburgh with a Bachelor of Arts in Public Relations and Political Science. She started at Break The Ice Media in 2016 and brings with her a duality of knowledge, combining her classical PR training with marketing skills. She has a passion for social media and analytics. Her personal strengths include a love of research, and a strong sense of curiosity. She brings a fresh perspective and attention to detail to all the client projects she works on.
A transcript of this episode is available here: destinationontheleft.com/jessica-reilly-social-media-marketing-tips
In this episode, you will learn about how to create a fiercely loyal team from Larry Broughton.
Larry Broughton is an award-winning hotelier and entrepreneur, CEO, bestselling author, keynote speaker, and former US Army Green Beret. As Founder and CEO of Orange County, California-based broughtonHOTELS, CBS News has called Larry the nation’s foremost expert on leadership and entrepreneurship, while the host of Travel Channels hit show, Hotel Impossible, says he is, among the top hospitality experts in the country. His upbeat, creative approach to business and life has been featured in newspaper and magazine articles across the country and he has been a recurring guest expert on news and TV programs on every major television and cable network, including MSNBC, CNN, CNBC, CBS, and Travel Channel. Larry’s awards include: Ernst & Young’s Entrepreneur of the Year®; the National Veteran-Owned Business Associations Vetrepreneur® of the Year; Coastline Foundations Visionary of the Year; and Passkeys Foundations National Business Leader of Integrity.
A transcript of this episode is available here: destinationontheleft.com/larry-broughton
In this episode, you will learn about family travel and the options families have beyond Disney World, from Rainer Jenss.
Rainer Jenss brings a wealth of experience and expertise as President and Founder of the Family Travel Association. Before putting his professional expertise and personal passion to the ultimate test by traveling around the world for a year with his wife and two young children in 2009, Rainer was a Vice President and thirteen-year veteran of the National Geographic Society. As Publisher of National Geographic Kids from 2002-2008, Rainer helped transform the publication into the most widely read consumer magazine for children throughout the world. Prior to National Geographic, Rainer worked for CNN International and Business Traveler International.
A transcript of this episode is available here: destinationontheleft.com/rainer-jenss
In this episode, you will learn about America’s first wine trail from Cassandra Harrington, Executive Director of the Cayuga Lake Wine Trail.
Cassandra has been director of the CLWT since December of 2014. In her time with the Trail, she and her coworker Kathy have completely rebranded the organization, have increased event attendance and have generated a solid social media presence. Cassandra has years of experience working in the tourism industry, having held positions at various wineries as well as the local Chamber of Commerce. When not working, she like likes to remain active by working out and traveling whenever and wherever possible.
A transcript of this episode is available here: destinationontheleft.com/cassandra-harrington
In this episode, you will learn about how social media helped Casa Larga Vineyards have a great 2016 from Camille Zess, consultant at Break the Ice Media.
By the time Camille left college she was already an accomplished writer. As a writing minor, she took many classes in different types of writing including memoir, which involves real storytelling. And storytelling is key in marketing communications, advertising and public relations. She also trained intensively in grammar and in teaching the subject of writing where she learned to strengthen others' writing while preserving their style. An early adopter in social media, she has long experienced using Facebook, Facebook advertising, Linkedin, and Twitter. As someone particular adept at working in the digital media space, Camille focused on social media when she first joined Break the Ice. She's able to sense changes in social media as they begin and to view its future. This ability gives our clients the help and advantage they need in social media marketing. Now Camille uses her creative magic with words to write content for social media, websites, blogs, and advertising that Break the Ice provides for our clients. That isn't all. She's also able to act as a journalist or write a case study or capture the voice of brands we work with, and she produces high quality, creative online and email marketing campaigns for our clients.
A transcript of this episode is available here: destinationontheleft.com/camille-zess-social-media-case-studies
In this episode, you will learn about generating return visits from customers who stop at a stopover destination from Rose Hapanowich.
Rose Hapanowich is director of travel and tourism for Destiny USA.
Rose has an extensive background in retail as a result of working in department store, specialty shop and outlet shopping venues prior to joining the management team of Carousel Center, initially as Assistant Marketing Director and later as Director of Marketing, where she successfully assisted in the transformation of the property into Destiny USA. She initiated tourism outreach efforts to expand Destiny USA’s presence internationally, resulting in her promotion to Director of Travel and Tourism for Destiny USA. Rose continually attends travel trade and consumer-focused shows all over the world resulting in high visibility for Destiny USA as a tourist destination. The property has received a great response from both the group and FIT markets as a result of her efforts.
She holds a degree in Economics from the Maxwell School of Citizenship and Public Affairs at Syracuse University. Her professional affiliations include: member of the I Love New York International Marketing Committee, member of the Shop America Alliance Advisory Board, a member of SKAL, and a member of WITTI (Women in Tourism and Travel International). Well-versed in both tourism and retail, she has spoken at a number of shopping tourism conferences, shows, and functions.
A transcript of this episode is available here: destinationontheleft.com/rose-hapanowich
In this episode, you will learn about managing a destination through all four season from Drew Broderick.
No day is ever the same for Drew Broderick, director of sales and marketing for Bristol Mountain and Roseland Adventure Attractions, which is comprised of Bristol Mountain Ski Area and Fall Sky Rides, Bristol Mountain Aerial Adventures and Zip Line Canopy Tours, Roseland Waterpark, and Roseland Wake Park.
Her enthusiasm for tourism and attractions began with a summer college internship at Walt Disney World. She spent ten years in upper management in the hotel industry and later as the owner of a successful meeting planning and consulting firm, On-Site Meeting Solutions in Dallas, Texas, before relocating to Upstate New York. One of Drew’s most memorable events was supervising the VIP hospitality venues for Anheuser-Busch during the 1994 Summer Olympics in Atlanta. She also traveled the globe as a consultant for an international training company. Some of those places included: Dubai, Singapore, Brazil, Australia, Chile, Bermuda, Spain, and Poland to name a few. She earned a Bachelor of Science in Tourism Management with a Minor in Marketing from Northeastern State University in Oklahoma.
Drew has been with Bristol Mountain and Roseland Adventure Attractions for eight years and serves as the media liaison as well as handles all advertising, marketing initiatives, photography and video assets, social media for multiple attractions, and oversees the group sales efforts. Currently, Bristol Mountain has six former Freestyle athletes competing on the US Ski Team and with the next winter Olympics taking place in February of 2018, Bristol Mountain hopes to see one or more of these athletes competing for Team USA.
One of Drew’s passions is getting people involved in outdoor activities such as skiing, snowboarding, wakeboarding, zip lining, and climbing the courses in the aerial adventure park. Drew says, “There is so much to do right here that we’ve adopted the tagline of Adventure Capital of the Finger Lakes.”
A transcript of this episode is available here: destinationontheleft.com/drew-broderick