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Destination On The Left

Destination On The Left is a podcast focused on the travel and tourism industry that explores successful collaborations, creative marketing ideas and best practices. Interviews are a mix of Destination Marketers, Industry Leaders, Consultants and businesses in the industry. We explore consumer marketing programs and travel trade marketing programs. This podcast provides an opportunity for professionals in the travel & tourism industry to share what they have learned and successes that they have achieved.
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Jan 4, 2017

In this episode, you will learn about using hashtags over a variety of social media channels and how to use Instagram effectively from Jessica Reilly, Associate Consultant, at Break The Ice Media.

Jessica is a graduate of SUNY Plattsburgh with a Bachelor of Arts in Public Relations and Political Science. She started at Break The Ice Media in 2016 and brings with her a duality of knowledge, combining her classical PR training with marketing skills. She has a passion for social media and analytics. Her personal strengths include a love of research, and a strong sense of curiosity. She brings a fresh perspective and attention to detail to all the client projects she works on.

What you’ll learn about in this episode:

  • What Jessica does at Break The Ice Media
  • Why travel hashtags are important
  • Three main challenges with hashtags
  • What makes hashtags on Instagram different than other platforms
  • What you need to know about creating your own hashtag
  • Travel hashtags that you need to know about
  • Why Instagram is a tremendous platform for the travel/tourism industry
  • Instagram takeovers: why having someone else take over your Instagram account can be a great idea
  • Ways to find great Instagram content to share

Resources:

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