Nicole Mahoney is the host for the Destination on the Left podcast. She is also the CEO of Break The Ice Media, the travel and tourism marketing agency she founded in 2009. Break The Ice Media specializes in working for clients in the travel and tourism industries, through the strategic use of public relations, social media, digital advertising, tourism marketing campaigns, influencer marketing, and video marketing.
Nicole got her start in the business world while attending college when she worked for her father at her family’s car stereo shop. After college, Nicole began working in sports marketing at Frontier Field in Rochester, New York, as the Executive Director of the Lilac Festival. She went on to run promotions for the Canandaigua, New York Business Improvement District and worked on projects for the tourism promotion agency Visit Rochester. With over 20 years of experience in the tourism marketing field, Nicole has truly dedicated herself to the travel and tourism industries throughout her career journey.
On this special 100th episode of Destination on the Left, Nicole discusses why she created the show, building upon the spark of an idea she had all the way back in 2013 while she served as the co-host of an internet radio show. She reflects on Destination on the Left’s past episodes, diverse topics, even more diverse guests, and how the show has evolved over time. She also looks to the future, with exciting plans for the next 100 episodes!
Nicole Mahoney wanted to create a platform to give professionals in the travel and tourism industry a chance to talk about their most creative ideas and share their stories of success. Tourism isn’t recognized as an “official” industry by the federal government, and too often the business leaders and professionals in the field aren’t treated as the industry leaders they are.
That’s why Nicole created Destination on the Left. Through showcasing successful business executives and bright ideas from the world of tourism, Nicole hopes to shine a light on how critical and impactful the travel and tourism industries can be, empowering and strengthening communities all over the world.
Join Nicole as she reflects on one hundred episodes full of amazing guests from all over the country and the world. That’s not to mention the incredibly diverse topics they’ve discussed; topics including regional marketing, influencer marketing, travel PR, digital marketing, grassroots efforts, food tourism, and many others.
And the future of Destination on the Left is equally as bright. This year saw the first podcast roadshow, as well as a five-part series on museums. And there’s so much more planned for the future. Listen and join in on the celebration!