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Destination On The Left

Destination On The Left is a podcast focused on the travel and tourism industry that explores successful collaborations, creative marketing ideas and best practices. Interviews are a mix of Destination Marketers, Industry Leaders, Consultants and businesses in the industry. We explore consumer marketing programs and travel trade marketing programs. This podcast provides an opportunity for professionals in the travel & tourism industry to share what they have learned and successes that they have achieved.
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Apr 21, 2021

Jeff Gayduk is the president and publisher of Premier Travel Media (formerly known as Premier Tourism Marketing), a multi-faceted print and online publishing firm that specializes in the group travel industry. Our titles include Leisure Group Travel, Group Travel Directory, Sports Planning Guide, Reunions Workbook, Student Travel Planning Guide, Religious Travel Planning Guide, Snowbound and Ski & Ride.

Destination on the Left is joined by Jeff Gayduk, president and publisher of Leisure Group Travel. On our podcast, Jeff discusses the framework and purpose of his new book, “Traveling Tribes: Your Next Gig as a Travel and Tourism Influencer.” He also shares his team’s insights on fueling recovery, which was recently published as a white paper to the benefit of everyone in the travel and tourism industry. Jeff brings so much value to the table in our discussion, providing tons of tips to help tourism organizations build momentum as the world reopens.

What You Will Learn:

  • Jeff’s journey into the travel and tourism industry
  • The framework of Jeff’s new book, “Traveling Tribes: Your Next Gig as a Travel and Tourism Influencer”
  • How Jeff’s book can shed light on this sector and drive demand for a new pipeline of customers
  • Key insights Jeff and his team have gathered about the recovery of travel and tourism
  • How the group travel industry is evolving, and what tour operators are doing to adapt

Premier Travel Media

Jeff Gayduk is the president and publisher of Leisure Group Travel, a multi-faceted print and online publishing firm that specializes in the group travel industry. On our podcast, Jeff discusses the framework and purpose of his new book, “Traveling Tribes: Your Next Gig as a Travel and Tourism Influencer.” He also shares his team’s insights on fueling recovery, which was recently published as a white paper to the benefit of everyone in the travel and tourism industry. Jeff brings so much value to the table in our discussion, providing tons of tips to help tourism organizations build momentum as the world reopens.

Traveling Tribes

‘Traveling Tribes” is a prescription book on how to lead group travel. Tour operators and their direct markets are full of people from all walks of life. Many of them have unique backgrounds and amazing life stories that are completely independent of their role in travel and tourism. That notion makes it difficult to create a one-size-fits-all solution for developing strong leadership in group travel scenarios. Jeff started compiling all of these different backstories to find the through line and identify common ingredients in each experience. With this recipe, tour operators can adapt more easily as the group travel industry evolves.

Keeping a Finger on the Pulse

By establishing a baseline for leadership performance in “Travelling Tribes,” Jeff and his team have been able to offer more valuable resources and tips to tourism professionals throughout the pandemic. They have kept a finger on the pulse of major trends in the travel industry in order to come up with viable solutions for the recovery period. As a result, they have made it easier for tourism professionals to determine the next steps. Whether that means leveraging pent-up demand for travel, milestone birthdays, bolstered savings, or personal development, the data supports a dire need for the return of tourism.

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