Episode 4: You Need to Tell the Right Story, with Glenn Clark

Glenn Clark is the president and creative director of Clark CSM Marketing & Communications. He has worked as a Designer and Creative Director alongside world-class talent at agencies such as Partners + Napier in Rochester and Eric Mower & Associates in Syracuse prior to founding an award-winning agency. His vision for Clark CSM has always been to create amazing work with an attentiveness to a wide-array of clients while specializing in tourism and destination marketing. His clients will agree, Glenn is a blast to work with and usually the most enthusiastic person in the room. Even better, he'll never turn down an invite to grab a beer.

What you’ll learn about in this episode:

• Why he started Clark CSM
• How Clark CSM got its foothold in the travel and tourism industry
• What Glenn did for a skiing location in a year with no snow
• How telling the right story allowed Glenn to help a coffee shop stand out
• Why you need to work on the business, not in the business
• What Glenn is doing with the craft beverage industry
• How to create a powerful, memorable brand through authentic marketing
• Why it’s important to connect in person -- not just on social media
• The creative branding blogs that Glenn has launched

Ways to contact Glenn:

• Website: www.clarkcsm.com

Resources:

• Two Cows: www.clarkcsm.com/two-cows
• Crafting A Brand: http://eepurl.com/ci_eV5
• Three Things Every Thursday: http://eepurl.com/bAHYrL