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Destination On The Left

Destination On The Left is a podcast focused on the travel and tourism industry that explores successful collaborations, creative marketing ideas and best practices. Interviews are a mix of Destination Marketers, Industry Leaders, Consultants and businesses in the industry. We explore consumer marketing programs and travel trade marketing programs. This podcast provides an opportunity for professionals in the travel & tourism industry to share what they have learned and successes that they have achieved.
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Oct 25, 2017

In this episode, you will learn about why you will be able to better promote your destination when you join organizations that can help you out from Becky Wehle & Sara Piccini.

Becky Wehle is President & CEO of Genesee Country Village & Museum, the largest living history museum in New York State, located 25 miles southwest of Rochester. The Museum features 68 historic structures from the 19th century, moved from locations throughout Western New York, a gallery of sporting art, and a nature center and attracts more than 90,000 visitors each year. She manages 45 year-round staff and over 150 seasonal staff and a budget of over $3.5 million. Prior to joining GCV&M in July 2016, Becky worked in the University of Rochester’s advancement office for over 15 years, most recently as the Executive Director of Donor Relations and Stewardship. She also serves on the Board of Trustees of Allendale Columbia School and the Museum Association of New York and was a Board member at GCV&M for 18 years before joining the staff.

Sara Piccini spent about 4 years working with Genesee Country Village & Museum prior to her current role, recently returning this past January as Tourism Sales Manager and Volunteer Coordinator. Since coming back onboard, Sara has driven numerous tourism initiatives for the museum. She has helped lead tourism and marketing efforts, attends Sales Missions regularly throughout the year, and is continuously working through a number of partnerships to create more awareness of our region, both domestically and internationally. Through these efforts the museum has already seen significant growth in Motorcoach Group business. In addition, Sara serves on several different committees including I Love New York’s China Marketing Committee, Livingston County Chamber of Commerce’s Tourism Workgroup as well as both Visit Rochester’s Travel Trade and Meeting Committees. She believes that GCV&M plays a unique and vital role in the industry, and is thrilled to be a part of the momentum.

A transcript of this episode is available here: http://destinationontheleft.com/becky-wehle-sara-picini/

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