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Destination On The Left

Destination On The Left is a podcast focused on the travel and tourism industry that explores successful collaborations, creative marketing ideas and best practices. Interviews are a mix of Destination Marketers, Industry Leaders, Consultants and businesses in the industry. We explore consumer marketing programs and travel trade marketing programs. This podcast provides an opportunity for professionals in the travel & tourism industry to share what they have learned and successes that they have achieved.
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Now displaying: Page 1
Apr 18, 2018

In this episode, you’ll learn what’s so great about Britain, and how guest Gavin Landry targets potential visitors by tapping into what they love about travel.

Gavin Landry serves as Executive Vice President for the Americas for VisitBritain. Gavin has a strong background in business and leisure tourism and has held several senior posts in the industry. Prior to joining VisitBritain, Gavin worked for New York State, where he was Executive Director of Tourism, having led the iconic I Love New York program, and where he developed and implemented strategies to support the growth of the tourism industry.

During his tenure at I Love New York, Gavin, and his team increased visitation to New York State by 40 million and set a program record the total economic impact of $100 million.

A full transcript of this episode is available here: http://destinationontheleft.com/gavin-landry-encore/

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