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Destination On The Left

Destination On The Left is a podcast focused on the travel and tourism industry that explores successful collaborations, creative marketing ideas and best practices. Interviews are a mix of Destination Marketers, Industry Leaders, Consultants and businesses in the industry. We explore consumer marketing programs and travel trade marketing programs. This podcast provides an opportunity for professionals in the travel & tourism industry to share what they have learned and successes that they have achieved.
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Now displaying: Page 1
Sep 12, 2018

As tastes and sensibilities change, your organization needs to change with them, or else deal with a shrinking market share. If your organization has history, another challenge is perceptions that change more slowly than your brand message. That’s what was happening at Seneca Park Zoo in Rochester, NY. The zoo was growing as a leader in wildlife conservation from upstate New York all around the world.

On this episode of Destination on the Left, I speak with Pamela Reed Sanchez. Pamela has served as president and CEO of the Seneca Park Zoo Society since 2014. She’s a passionate advocate for species survival and brings this focus to the zoo society’s guest experience, education, and conservation programs. Prior to the zoo, she worked across various cultural and arts organizations, including the George Eastman Museum, her well-received TEDx Talk, “What The Killing of Cecil the Lion and Harambe the Gorilla Should Have Taught Us,” is a great example of the provocative ways Pamela encourages people to make changes in their everyday lives on behalf of conservation and species survival.

Full show notes available here: https://breaktheicemedia.com/podcasts/pamela-reed-sanchez/

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