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Destination On The Left

Destination On The Left is a travel and tourism industry podcast hosted by Travel Alliance Partnership. Each episode explores successful collaborations, creative marketing ideas and best practices for both consumer and travel trade marketing programs. Interviews are a mix of Destination Marketers, Industry Leaders, Consultants and businesses in the industry.
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Destination On The Left
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Now displaying: Page 17
Nov 16, 2016

Jennifer Ackerson is President and Founder of ALON Marketing Group, a respected tourism sales and marketing consulting company. She specializes in effective strategic development for growing travel and tourism supplier businesses with a focus on B2B and travel-trade client relationship building.

Jennifer is a 20-year veteran of the Travel & Tourism industry with experience in the hotel, destinations, attractions and tours, transportation, restaurant, and travel buyer sectors. Jennifer has an excellent understanding of the tourism and visitor dynamic. Her distinctions include an unparalleled assimilation into the domestic and international buyer/seller relationship, which results in a high level of successful strategic business development activity. Her past work experience includes working for Marriott Hotels, Long Island Convention and Visitors Bureau, Riese Restaurants, New York Apple Tours, Skyline Multimedia Entertainment, CitySights NY, and most recently, 15+ years of independent tourism consultation.

What you’ll learn about in this episode:

  • Why it’s so important to build up the buyer-seller relationship
  • What ALON does to help its clients stand out from the crowd
  • What Travel Trade is
  • Why staying focused is so crucial in the tourism industry
  • ALON’s collaboration programs
  • What’s coming up for ALON
  • Why you can’t be afraid of your team knowing more than you do
  • How to figure out if a partnership is good at the beginning of the relationship
  • Why you need to make sure everyone in a partnership is on board with the project vision
  • What Jennifer and ALON looks for in their clients and partners

Ways to contact Jennifer:

Nov 9, 2016

Glenn Clark is the president and creative director of Clark CSM Marketing & Communications. He has worked as a Designer and Creative Director alongside world-class talent at agencies such as Partners + Napier in Rochester and Eric Mower & Associates in Syracuse prior to founding an award-winning agency. His vision for Clark CSM has always been to create amazing work with an attentiveness to a wide-array of clients while specializing in tourism and destination marketing. His clients will agree, Glenn is a blast to work with and usually the most enthusiastic person in the room. Even better, he'll never turn down an invite to grab a beer.

What you’ll learn about in this episode:

  • Why he started Clark CSM
  • How Clark CSM got its foothold in the travel and tourism industry
  • What Glenn did for a skiing location in a year with no snow
  • How telling the right story allowed Glenn to help a coffee shop stand out
  • Why you need to work on the business, not in the business
  • What Glenn is doing with the craft beverage industry
  • How to create a powerful, memorable brand through authentic marketing
  • Why it’s important to connect in person -- not just on social media
  • The creative branding blogs that Glenn has launched

Ways to contact Glenn:

Resources:

Nov 2, 2016

For Leah Mueller, traveling is more than a job -- it’s her passion. After earning a degree in Travel and Tourism Management from Niagara University, she went on to study abroad before starting her career. Leah has broad and varied expertise in the hotel, attraction, restaurant, and private company sector. She has been with Visit Buffalo Niagara for over 15 years and was a key partner in expanding their international appeal.

What you’ll learn about in this episode:

  • Why passion helps you connect with customers
  • How Buffalo has grown in the last 5 years
  • What challenges and opportunities come from Buffalo’s location near Niagara Falls and I-90
  • How Leah has combated those challenges
  • New York State in 9 Days: a project Visit Buffalo Niagara is collaborating on with Dutchess County Tourism in the Hudson Valley and Visit Syracuse
  • How working with competitors creates win-wins
  • What Leah looks for in partners
  • What makes partnerships not work

Ways to contact Leah:

Oct 26, 2016

Leah Mueller is the Director of Tourism Sales for Visit Buffalo Niagara. For Leah, traveling is more than a job -- it’s her passion. After earning a degree in Travel and Tourism Management from Niagara University, she went on to study abroad before starting her career. Leah has broad and varied expertise in the hotel, attraction, restaurant, and private company sector. She has been with Visit Buffalo Niagara for over 15 years and was a key partner in expanding their international appeal.

What you’ll learn about in this episode:

  • The challenges in selling a region that doesn’t have an iconic attribute
  • How Brew Central came to be
  • How Kelly and her partners measure the success of their campaigns
  • How 10 counties come together to participate in consumer trade shows
  • How Kelly’s engaged with the craft beverage industry
  • The Cheers Network that Kelly created
  • Working with competition to make something that works for the consumer
  • The power of a can-do attitude and not letting anything get in your way
  • Building relationships to tear down roadblocks
  • How Kelly connects her region to other regions to attract an international audience
  • What’s coming up in the future

Ways to contact Kelly:

Oct 18, 2016

Daniel Fenton is an Executive Vice President with JLL's Hotels & Hospitality Group. He is a 25-year veteran of the Hospitality and Tourism industries. Daniel led a destination marketing organization that completed a highly successfully re-branding, re-structuring effort that is used as a cutting edge model for others. He is the past Chairman of the Board of Destination Marketing Association International where he launched several initiatives designed to drive more effectiveness in Destination Marketing Organizations nationally. He graduated with distinction from the Cornell University School of Hospitality Management.

Daniel has successfully completed and is currently the Project Executive for many tourism planning initiatives, most recently including Travel Portland; Visit Denver; Houston Convention & Visitors Bureau; New Orleans Convention and Visitors Bureau Miami Beach Convention & Visitors Bureau; Daytona Beach/Volusia County, Florida; Hawaii Tourism Authority; Visit Salt Lake; Atlantic City, New Jersey; Ft. Lauderdale/Broward County CVB, Florida; San Jose Convention & Visitors Bureau and Charlotte NC.

What you’ll learn about in this episode:

  • Daniel’s background and how he got into the hospitality and tourism industry
  • Destination Master Planning: enhancing the visitor experience
  • Maximizing technology to reach target audiences
  • What makes millennial travelers different from other generations
  • How to deliver heritage tourism in a way that isn’t a passive experience
  • How to work with regulatory agencies to overcome hurdles and find solutions
  • Why economic development leadership is now more engaged with tourism
  • How public-private partnerships are more effective than they used to be
  • How planning departments have become advocates for small businesses
  • Why density of activity leads to higher success for everyone
  • How additional funds can be raised for tourism through business improvement districts
  • Why an occupancy tax is not enough
  • Why you need to assume that everyone has some interest in an initiative

Ways to contact Daniel:

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