On this episode of Destination on the Left, I talk with Amir Eylon, CEO of Longwoods International; Debra Ross, author of “The Eclipse Effect” and founder of Kids Out and About; Jean Mackay, Deputy Director of the Erie Canalway National Heritage Corridor; and Jennifer Miller, Domestic Tourism Manager for Visit Detroit. Our discussion is all about how events and major milestones, from sporting events and festivals to milestone anniversaries, can become catalysts for future tourism growth and regional transformation.

The panel shares their perspectives on the importance of preparation, partnerships, and long-term thinking, and you’ll hear some practical strategies for maximizing the economic impact and future opportunities that come with hosting special events, no matter the size of your organization or your budget.

What You Will Learn in This Episode:

• How communities can strategically use major events and milestones as catalysts for economic development and future tourism growth
• Why early preparation and diverse partnerships are critical to successful event planning
• What recent research from Longwoods International reveals about American travelers’ interest in events like America 250, FIFA World Cup, and the Route 66 Centennial
• How organizations have expanded their reach and strengthened community identity by leveraging large-scale events
• Why building partnerships creates lasting benefits that extend far beyond the event itself
• How event-driven connections foster long-term collaboration and resilience within communities
• Practical strategies panelists recommend for marketing events, engaging stakeholders, and sustaining the momentum for future opportunities

The Power of Preparation

One recurring theme across the panel was the vital importance of preparation. Debra Ross, who spearheaded Rochester’s Eclipse Task Force explains that the most successful community events begin years in advance—sometimes long enough that people question your sanity! Preparation isn’t just about logistics. It’s about building community cohesion, nurturing enthusiastic leadership, and forging trust among diverse stakeholders. Healthy, resilient communities pull together early, overcoming skepticism, and allow space for a diverse range of voices and ideas. This diversity not only fuels creativity but also ensures that the event, and the connections it forges, resonate widely and last well beyond a single day.

Events as Economic Engines

Events have dramatic potential to spark economic growth, but the benefits often extend far past the event itself. Jean Mackay shared how the Erie Canalway National Heritage Corridor’s bicentennial celebration was an investment in the region’s future. Research revealed that events generate close to a billion dollars in annual economic activity along the canal. Armed with this knowledge, the Corridor’s leadership expanded event sponsorship and created a marketing toolkit that united diverse partners under a single, cohesive brand.

Similarly, Jennifer Miller details how Detroit has used sporting events—from the Super Bowl to the NFL Draft—to redefine its narrative as a vibrant, thriving city. Major events attracted international media, generated significant direct spending, and opened doors for future meetings, conventions, and leisure tourism, including bringing 775,000 people for the NFL Draft and more than $213 million in economic impact.

Building and Sustaining Partnerships

The secret sauce to transformative events lies in partnership. Whether through building a local host committee (a model started by Detroit and adopted by major sporting events nationwide) or cross-sector collaborations, successful organizers emphasize inclusivity and empowerment. Empowering organizations to run with the baton rather than wait for someone else to lead amplifies the reach and relevance of milestone events.

These connections aren’t just temporary. Debra shares how networks forged through eclipse planning served her community during a subsequent ice storm emergency, emphasizing the long-term value of partnerships. The American Astronomical Society’s National Eclipse Task Force, for example, expanded their partnerships beyond scientists to include tourism, the arts, and transportation, strengthening future capacity and cross-pollination.

Resources:

• Website: https://travelalliancepartnership.com/
• https://travelalliancepartnership.com/events/events-major-milestones-community-conversation/

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On this episode of Destination on the Left, I talk with Jalsa Urubshurow, CEO and Founder of Nomadic Expeditions. Jalsa shares the story of how he co-founded one of Mongolia’s most significant cultural events, the Golden Eagle Festival, held annually in the country’s remote West. Drawing on his background as the child of Mongolian refugees and his decades of experience bridging entrepreneurship and heritage, Jalsa shares firsthand stories about partnering with local communities and creating initiatives that drive economic growth while protecting Mongolia’s unique natural and cultural assets.

What You Will Learn in This Episode:

• How Jalsa pioneered luxury adventure travel to Mongolia and developed Nomadic Expeditions as a catalyst for sustainable tourism
• How tourism builds community empowerment and cultural preservation in Mongolia
• What inspired the revitalization of the Golden Eagle Festival, transforming a dying tradition into a thriving cultural event
• How sustainable tourism practices are woven into every aspect of the guest’s business, including conservation, guide training, and eco-conscious hospitality
• How local partnerships support Mongolian culture, economy, and educational initiatives
• What challenges and opportunities exist for tourism infrastructure in Mongolia, and how access impacts the growth of the industry
• How Jalsa’s deep-rooted passion and commitment to authenticity guide his leadership and vision for responsible travel

Pioneering Luxury Adventure and Cultural Revival

By the early 1990s, as Mongolia emerged from seven decades of Soviet influence, Jalsa was invited to play a pivotal role in reimagining the nation’s future. Tasked by Mongolia’s first democratically elected Prime Minister to advise on tourism, he saw an opportunity to chart a new course that blended economic progress with the revitalization of Mongolian heritage.

Jalsa founded Nomadic Expeditions in 1992, and unlike operators who prioritized mass-market tourism, Jalsa focused on high-value, low-impact travel experiences. His approach was to bring discerning travelers, scientists, and educational groups to Mongolia, sharing the country’s pristine wilderness and nomadic culture. Collaborations with institutions like Harvard, Stanford, and the American Museum of Natural History emphasize the importance of education, research, and immersive connection.

Saving a Vanishing Tradition with the Golden Eagle Festival

One of Jalsa’s most popular initiatives is the Golden Eagle Festival, co-founded in 1999 in Western Mongolia’s Bayan-Ölgii province. Here, the art of eagle hunting, a 2,000-year-old Kazakh tradition, was on the brink of extinction, with fewer than 20 practicing families remaining. Through the festival, Jalsa and local partners sought not just to encourage tourism, but to spark a cultural renaissance.

The result exceeded all expectations, and today, over 300 eagle hunter families participate, with a new generation of practitioners, many under 30, including remarkable young women, restoring pride and purpose to a once-fading heritage. Now recognized by UNESCO as an intangible cultural treasure and featured on Time magazine’s World’s Greatest Places list, the festival shows how sustainable tourism can simultaneously drive economic growth and revitalize events of cultural importance.

Championing Community-Driven Tourism

Jalsa is all about empowering local ownership and pride. Local guides are “culture bearers,” not mere tour operators, sharing traditions learned as children. Investments in musical schools, architectural authenticity, and capacity-building ensure communities shape their future and reap tourism’s rewards. Ultimately, as Jalsa says, the best advertising and promotion we can do is word of mouth and personal referral.

Resources:

• Website: https://www.nomadicexpeditions.com/
• LinkedIn Personal: https://www.linkedin.com/in/jalsa-urubshurow-a65ba046/
• LinkedIn Business: https://www.linkedin.com/company/nomadic-expeditions-inc-/

We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more o​f. Here is a quick tutorial on how to leave us a rating and review on iTunes!

On this episode of Destination on the Left, I talk with Debra Ross, author, community engagement advocate, and entrepreneur. We talk about her recent book, The Eclipse Effect: How to Seize Extraordinary Moments to Build Strong Communities, and how it was inspired by planning for the 2024 total solar eclipse. Drawing from her experience planning for the 2024 total solar eclipse and spearheading community engagement initiatives. Debra also shares her practical strategies for turning extraordinary events into lasting networks.

What You Will Learn in This Episode:

• How Debra transitioned from a marketing technology background to becoming involved in the travel industry
• Why major catalysts have the power to bring communities together and create networks
• The principles Debra has identified for building strong communities
• How defining success up front and celebrating milestones can lead to lasting impact beyond a single event
• Why diversity in community groups is essential for effective network creation
• Strategies Debra recommends for building social capital through deliberate introductions and curiosity
• How ordinary people can step into leadership roles and inspire others within their communities

Leadership, Connection, and Diversity

Debra discusses why leadership in the context of connection is profoundly anti-authoritarian. Leaders aren’t dictating directions, they’re connecting people of varying backgrounds, interests, and skills, deliberately bridging gaps to foster collective action.

The magic happens when we bridge social capital intentionally by introducing people who might otherwise never meet. Debra calls her approach “painfully cheerful,” but stresses that making connections is hard work, leaders have to be persistent and positive, making it fun and inspiring for participants.

Redefining Success and Embracing Failure

We talk about redefining what success looks like in community efforts. It’s not always attendance numbers or flawless execution, sometimes, events like the eclipse don’t deliver perfect conditions—clouds marred Rochester’s 2024 eclipse, yet years of preparation created a network and impact that extended far beyond a single day. Success is in the invisible connections and the tendrils of connection that outlast any temporary event.

Disappointments, such as post-event letdown, logistical setbacks, or difficult challenges, also have value when viewed through the lens of community learning and resilience.

Creating Lasting Impact with Everyday Leadership

Anyone can be a community leader, you don’t need official authority or a title. What leadership means is being curious, seeking out others, and intentionally knitting networks that support your community, whether for a major event or to respond quickly to emergencies. Redefine leadership as connecting, celebrating successes (big and small), and embracing failure as a growth opportunity.

Tune your radar to notice moments of momentum, positive or negative, and by connecting diverse people around them, you help build something greater than the sum of its parts.

Resources:

• Website: https://www.kidsoutandabout.com/
• The Eclipse Effect: How to Seize Extraordinary Moments to Build Strong Communities by Debra Ross

We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more o​f. Here is a quick tutorial on how to leave us a rating and review on iTunes!

On this episode of Destination on the Left, I talk with communication and leadership specialist Dayne Whitehurst, and author of “Empathy Impact: The Wild Effects of Kindness in Action”. She explains why communication is central to building collaborations, developing relationships, and driving sales. Dayne also explains how personal triggers can get in the way of our communications and provides strategies for identifying and pushing past those triggers.

What You Will Learn in This Episode:

• How Dayne became an expert in communication and de-escalation
• How recognizing and addressing triggers helps move conversations and collaborations forward
• What “experiencemanship” means and why it matters
• How self-awareness forms the foundation of strong leadership and partnerships
• Why habitual phrases with negative connotations can unconsciously undermine our intentions, and what to say instead
• How to lead difficult conversations with appreciation and validation to create a safe environment and produce positive outcomes
• Strategies Dayne recommends for building empathy in professional relationships and inviting authentic, supportive dialogue

Building Trust Through “Experiencemanship”

The tourism industry is fundamentally built on relationships, whether it’s with team members, clients, or partners. For Dayne the secret to success isn’t just salesmanship, but what she calls “experiencemanship”—the art of prioritizing the experience and needs of the other person over your own agenda.

Effective leaders and sales professionals focus on what matters to the customer or partner, rather than getting bogged down in their own organization’s goals. This mindset is especially crucial when communication channels are limited to calls, emails, or virtual meetings, settings where body language and other cues can be lost.

Recognizing and Navigating Triggers

One of the biggest obstacles to effective communication isn’t always what’s said, but what’s felt. Dayne points out that we all bring triggers and unconscious biases into our interactions, our past experiences, expectations, and interpretations that color the way we hear and respond to others.

Consider those moments of frustration, when a colleague misses a deadline, or a collaborator isn’t as engaged as we’d like. Instead of spiraling into negative assumptions, Dayne encourages people to ask themselves if you know their whole story? Because often when people don’t show up as we’d expect, it’s a reflection of their stress or challenges, not about us at all. Becoming aware of these internal triggers and learning to step back is a crucial step to letting go of the need to control the outcome of every interaction.

The Power of Empathy and Self-Awareness

Empathy isn’t just for the benefit of others, it’s also a practice of giving ourselves grace and stepping out of the cycle of reactivity. By pausing to consider another’s perspective, asking what might be going on behind the scenes, and validating their experience, we transform difficult conversations into opportunities for real connection.

Self-awareness is key here. Recognizing your own default responses, strengths, and limitations—such as the tendency to “do it all” or react defensively, enables you to respond thoughtfully rather than reflexively. This makes you not only a better communicator but a more effective team player and leader.

Navigating Difficult Conversations

Difficult conversations are inevitable, especially in more tricky collaborations where not everyone can give equally. Dayne advises people to always begin with genuine appreciation, thank their partner for raising their perspective, recognize their efforts, and approach the conversation with openness rather than defensiveness.

Offer validation by reflecting back their feelings or experience, and only express your own point of view if it’s constructive for the partnership. This approach turns conflict into an opportunity for growth rather than a battleground for proving a point.

Resources:

• Website: www.Daynewhitehurst.com
• Instagram: https://www.instagram.com/daynewhitehurst/
• LinkedIn: https://www.linkedin.com/in/Dayne-whitehurst/

We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more o​f. Here is a quick tutorial on how to leave us a rating and review on iTunes!

On this episode of Destination on the Left, Joshua Harrell, Chief Revenue Officer at WorldVia, joins me to discuss the evolution of travel advisors in the United States in a post-pandemic world. Joshua shares his insights on how content creation can help travel advisors build their businesses, and he offers some fantastic practical tips for sharing great content with your audience.

What You Will Learn in This Episode:

• How Joshua transitioned from a background in marketing and entrepreneurship into the travel advisor industry
• How the travel advisor profession has evolved to provide personalized value for travelers
• What content creation means for travel advisors and how becoming a content creator at any level can help build an audience and demonstrate expertise
• How Joshua encourages travel advisors to overcome the fear of content creation with his mantra: “get going, get smart, then get good”
• Why he advises advisors to align their business with personal passion and interests
• How collaboration between travel advisors and supplier partners leads to mutual business growth
• Marketing systems and foundational strategies Joshua recommends to help advisors streamline their marketing

The Modern Travel Advisor

Once upon a time, the idea of a travel agency conjured images of mall storefronts and swivel chairs. But today’s travel advisor is a totally different breed, part consultant, part marketer, and 100% expert.

Pre-2020, many Americans believed DIY online booking made travel advisors obsolete. But it was really the post-pandemic world that revealed just how valuable a travel professional can be. Whether unraveling complex travel restrictions or finding that off-the-beaten-path experience, advisors offer insider knowledge and advocacy that algorithms simply cannot replicate.

Building Authority and Community

Successful advisors aren’t just travel experts; they’re also storytellers, educators, and digital community builders, whether they do it by sending curated newsletters, going live on platforms like TikTok and YouTube, or sharing firsthand travel experiences on social channels.

Don’t be fooled into thinking only “influencers” can play the content game. Most successful travel advisors are content creators at some level. The key is helping potential clients see not just what you know, but how you think, your personality, experience, and specializations shining through. Start where you’re comfortable, learn as you go, and trust that consistency breeds improvement and audience growth. The perfect lighting or equipment can wait. What matters is showing up and sharing your expertise.

The Secret Sauce for Sustainable Growth

The real magic happens in collaboration. Joshua backs this up with real stories, discussing the power of reaching out to suppliers, account managers, and fellow advisors. Whether joining mastermind calls, exploring new product lines, or simply sharing best practices, these partnerships unlock opportunities you might never have considered.

He shares an example of an advisor who built a thriving business creating group trips for botanical societies, all sparked by a single phone conversation with a tour operator’s representative.

Resources:

• Website: https://worldviatravelnetwork.com/
• LinkedIn Personal: https://www.linkedin.com/in/joshuaharrell/
• LinkedIn Business: https://www.linkedin.com/company/worldvia/

We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more o​f. Here is a quick tutorial on how to leave us a rating and review on iTunes!

On this episode of Destination on the Left, I talk with Dan Flores, Head of Tourism at Satisfi Labs, all about using AI in the travel industry. We discuss how conversational artificial intelligence can help drive revenue and operational efficiency, and Dan offers real examples of where this AI is being deployed and how it has had real impacts. We also talk about adoption rates of AI within the tourism industry, and Dan shares a framework for approaching this new technology in your organization.

What You Will Learn in This Episode:

• How Dan Flores transitioned from a long career in tourism operations to leading strategy in conversational AI at Satisfi Labs
• Why understanding operational efficiency is important when adopting new technology in the tourism industry
• What conversational AI can do to improve visitor experience and drive revenue
• How changes in consumer behavior and expectations are encouraging the tourism industry to embrace AI-powered solutions
• Why it’s important to identify pain points and define goals before implementing AI technology in your organization
• Examples of real-world successful AI adoption, including collaborative projects like Connected City and integrated chatbots for DMOs, attractions, and tour operators
• How a strategic plan and incremental steps can help tourism businesses navigate the AI landscape

The Power of Conversational AI in Tourism

The tourism industry has always relied heavily on storytelling and connection, and Satisfi Labs’ conversational AI platform gives destinations the ability to amplify their story and interact with customers in real-time.

Unlike static websites and traditional ads, conversational AI provides dynamic interactions, it can answer questions, qualify leads, and even facilitate transactions 24/7, in dozens of languages. This delivers not only improved customer service but also a seamless path from inquiry to purchase.

Driving Operational Efficiency and Revenue

Operational efficiency is a cornerstone in the tourism sector, where staff often wear a lot of hats and resources are limited. Satisfi Labs’ conversational agents can automate routine inquiries, freeing up staff to focus on high-value tasks and sales. Using AI turns businesses into round-the-clock operations without needing to scale human teams. A case in point is Dan’s personal experience using a Satisfi Labs chatbot to resolve a ticket issue for a college basketball game in minutes, a process he expected would take much longer.

The technology goes beyond simple customer service. AI-driven agents are also powerful tools for lead qualification, routing sales queries to the right person after gathering the right information, resulting in improved conversion rates and more effective use of resources.

Making AI Work for You

AI adoption is happening at a breakneck pace, so fast that Dan warns companies risk being left behind if they don’t get on board. He suggests tourism businesses create a strategic AI plan that identifies departmental pain points and assesses if AI can offer a solution, then they can decide whether to build in-house or engage a vendor, and start small. This framework helps organizations prioritize efforts, minimize risk, and ensure resources are being used where they matter most.

A key piece of advice is top-down adoption. Leadership should empower staff with resources, education, and freedom to experiment with AI tools, ensuring the culture embraces innovation.

Resources:

• Website: www.satisfilabs.com
• LinkedIn Personal: https://www.linkedin.com/in/dan-flores2022/
• LinkedIn Business: https://www.linkedin.com/company/satisfi-labs/

We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more o​f. Here is a quick tutorial on how to leave us a rating and review on iTunes!

On this episode of Destination on the Left, Juanita Marois, CEO of Métis Crossing, shares her personal experience in developing a tourism destination tied to her roots as a Métis Indigenous person from Canada. She shares in detail how the destination engages visitors by sharing what makes them special, including the experiences Métis Crossing offers—from paddling down the North Saskatchewan River in voyageur canoes to wandering historic buffalo habitats, indulging in Indigenous cuisine, and soon, relaxing at a uniquely Métis-inspired wellness spa. We also talk about collaboration and how Métis Crossing is making a positive impact for both visitors and local residents.

What You Will Learn in This Episode:

• How Juanita’s personal journey as a Métis woman influenced her path from consultant to CEO of Métis Crossing
• Why community collaboration and inclusivity are central to the successful development of Métis Crossing
• The creation of immersive, cultural, and seasonal experiences that engage visitors’ heads, hearts, hands, and hunger
• How Métis Crossing uses storytelling, land-based learning, and nature to educate visitors about Métis history, Indigenous relationships to land, and sustainability
• Why collaboration is key in Indigenous tourism, and how Métis Crossing works with other attractions to build itineraries
• How the philosophy of shared benefit guides partnerships with local government and other cultural destinations
• What the future holds for Métis Crossing, including innovative projects like the Sage and Spruce Indigenous spa and expanded cultural experiences that honor both Indigenous and European Métis heritage

Elevating Métis Crossing as a Destination

Building Métis Crossing as a premier Indigenous destination was no accident. By leading with culture and encompassing accommodation and culinary experiences, Métis Crossing provides a one-of-a-kind, immersive journey. Visitors come not just for a vacation, but also to learn about the area’s history and traditions.

Signature experiences include “Paddle into the Past”, a river voyage retracing Métis fur trade routes, and the Wildlife Park, where guests see buffalo up close and learn about historic buffalo hunts, essential to the Métis nation’s evolution. The destination engages travelers’ head, heart, hands, and hunger, ensuring every visitor leaves with a deeper connection to Métis culture and the Alberta landscape.

Creativity and Collaboration

Developing Métis Crossing wasn’t without obstacles. Juanita describes how collaboration became a creative solution and how she worked with local municipalities, the provincial government, and destination organizations to address regulatory hurdles and land-use challenges. By involving partners early and often, Métis Crossing became a model for inclusive development, proving that transformational change happens when stakeholders unite around shared goals.

Infrastructure, Innovation, and Meaningful Impact

From its origins as a hay field and historic homesteads, Métis Crossing now spans over 1,800 acres with restored buildings, a cultural gathering center, boutique lodge, skywatching domes, a wildlife park, and even a solar field. These fabulous offerings attract locals and visitors, and recent developments include the Sage and Spruce Indigenous spa, where both Indigenous and European wellness traditions are honored in pursuit of holistic well-being.

One powerful impact is that Métis Crossing is now the region’s largest employer, revitalizing a once-declining rural area. Juanita’s intentional approach ensures tourism benefits residents as much as visitors, creating economic opportunities and supporting cultural revitalization.

Resources:

• Website: https://metiscrossing.com/
• LinkedIn Personal: https://metiscrossing.com/
• LinkedIn Business: https://www.linkedin.com/company/m%C3%A9tis-crossing/
• Indigenous Tourism Alberta: https://indigenoustourismalberta.ca/
• Destination Indigenous: https://destinationindigenous.ca/

We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more o​f. Here is a quick tutorial on how to leave us a rating and review on iTunes!

On this episode of Destination on the Left, I talk with Clare Marie Ritter, Motorcoach Coordinator at the historic Penn Wells Hotel and Lodge in rural Pennsylvania. She shares her experience positioning a smaller, less well-known destination. We talk about the foundations of successful collaborations and why building a supportive network has been crucial to her success. Clare brings vivid examples of successful collaborations, from multi-state itineraries to connecting with neighboring museums, that prove even “off the beaten path” destinations can thrive with teamwork and creative thinking.

What You Will Learn in This Episode:

• How Clare Marie Ritter found her way into the tour and travel industry through volunteering and local connections
• Why positioning a rural destination requires creative marketing strategies, including focusing on attractions and experiences
• What collaborative partnerships across borders (including state lines) look like, and how Clare uses those relationships to build group itineraries
• How thinking outside the box has helped Clare identify unique attractions that appeal to group travelers
• Clare creates fresh itineraries and creative connections in a rural area
• Best practices when establishing collaborations and building genuine personal connections

Expanding Itineraries

Clare’s passion for history and her beginnings at a local motel led her down a path of helping visitors discover the hidden corners of her rural Pennsylvania home. She realized that promoting a hotel meant first selling the destination itself. After all, you can have the best, most fancy property in the world, but without a reason to come, your marketing is going to fall on deaf ears.

Clare recognized the need to think outside the box by promoting local attractions and extending the visitor journey. She formed partnerships with unique local experiences, including a horse-drawn wagon ride through the canyon, small maple producers, and boutique chocolate factories, then widened her lens, working with regional attractions across state lines. She built partnerships with attractions like the Corning Museum of Glass, just 45 minutes away, reaching into New York for collaborative opportunities.

The Power of Networks and Creative Collaboration

Networking and partnerships play a major role in the success of rural tourism. For Clare, professional networking at organizations like the American Bus Association and regional groups provides contacts, ideas, and new opportunities. You never know where the next fruitful partnership might come from.

One standout example is an itinerary co-created with counterparts in Corning and Jamestown, NY, and Coudersport, PA. Together, these small destinations developed a loop that incorporated art, comedy, local history, and natural beauty. Selling this unique cross-state experience has opened doors and filled itineraries with unexpected connections.

Looking Ahead: Innovation and Nostalgia

With renewed interest in nostalgic travel and more experiential, off-the-beaten-path destinations, Clare is excited about her latest project, which is developing a Route 6 motorcoach itinerary to showcase small towns along this historic road. This initiative dovetails perfectly with America’s 250th anniversary, offering travelers fun themed journeys full of history and local flavor.

Resources:

• Website: pennwells.com
• LinkedIn Personal: https://www.linkedin.com/in/clare-marie-ritter-0a4306237/
• LinkedIn Business: https://www.linkedin.com/company/wellsboro-hotel-company/

We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more o​f. Here is a quick tutorial on how to leave us a rating and review on iTunes!

On this episode of Destination on the Left, I talk with industry leaders from across the country at the American Bus Association’s Marketplace 2026 in Reno, Nevada, to uncover what’s next for destinations, attractions, and travelers. You’ll hear from Josef Kruger of US Ghost Adventures, Aisha Jones of Mystic Seaport Museum, Jana Carter from Visit Annapolis, Kay Calzolari of Visit Winston Salem, Meredith Dollevoet from Cartersville Museum City, Jim Vozzella with 360Chicago, and Debra Tassone from Discover Long Island. Together, they share fresh insights on how storytelling, immersive activities, and hands-on programming are reshaping group experiences.

In this episode, you’ll hear from these industry leaders:

• Josef Kruger: https://usghostadventures.com/
• Aisha Jones: https://mysticseaport.org/
• Jana Carter: https://www.visitannapolis.org/
• Kay Calzolari: https://www.visitwinstonsalem.com/
• Meredith Dollevoet: https://cartersvillemuseumcity.com/
• Jim Vozzella: https://360chicago.com/
• Debra Tassone: https://www.discoverlongisland.com/

What You Will Learn in This Episode:

• How group travel experiences are evolving to focus on immersive storytelling and hands-on engagement
• Strategies for collaboration between destinations, attractions, and local partners
• Trends shaping group travel for 2026, including wellness-focused itineraries and multi-generational groups
• How destinations and attractions are using customizable programming to add value and create memorable moments for visitors
• Why DMOs and attractions are bundling experiences and aligning their offerings to appeal to new travel trends
• Innovative approaches organizations are using to keep travelers engaged before, during, and after their visits
• How getting involved with associations like the ABA contributes to building enduring relationships and fostering continuous growth in the travel industry

Innovation Through Collaboration

Collaboration is no longer a “nice to have”. It’s mission-critical critical. Guests stress the importance of teaming up with regional partners, DMOs, and local organizations. By curating joint itineraries, sharing resources, and feeding each other’s strengths, destinations can offer more complete and compelling travel experiences.

Kay Calzolari of Visit Winston Salem shares how investing in personal relationships with nearby towns and attractions has enabled her to offer valuable regional itineraries, extending stays, and enhancing visitor value. This collaborative spirit isn’t just about logistics, it’s about approaching every partner as part of a larger community, working together to create seamless, memorable journeys for guests.

Trends Driving Group Travel

With the approach of major milestones like America’s 250th anniversary in 2026, destinations are getting creative. Thematic travel is gaining traction, from wellness retreats and service-oriented projects to festivals and Be Revolutionary experiences, as Jana Carter describes for Annapolis. Operators are increasingly tapping into local culture, outdoor recreation, and even culinary partnerships.

Museums are stepping up with exhibits that go beyond static displays. As Aisha Jones discusses, Mystic Seaport Museum is bringing in unique traveling exhibits, like shipwrecks recreated in LEGO, and launching virtual educational programs to grow engagement beyond the museum’s walls.

The Power of Networks

At the heart of this evolution is the network effect. ABA Marketplace events and similar gatherings have become essential for building lasting industry relationships. Whether it’s a first-timer bonding over shared experiences or seasoned pros joining councils and volunteer teams, the connections made drive both business and inspiration.

As several guests reflect, returning to these conferences is like coming home—reconnecting with peers, learning from each other, and growing together.

Resources:

• Josef Kruger: https://www.linkedin.com/in/jlkdreams/
• Aisha Jones: https://www.linkedin.com/in/aishamjones/
• Jana Carter: https://www.linkedin.com/in/jana-carter-b01b8160/
• Kay Calzolari: https://www.visitwinstonsalem.com/sites/default/files/2024-11/Kay%27s%20Profile%20Sheet
• Meredith Dollevoet: https://www.linkedin.com/in/meredith-dollevoet-62413615/
• Jim Vozzella: https://www.linkedin.com/in/jim-vozzella-b53a7416/
• Debra Tassone: https://www.linkedin.com/in/debra-tassone-upward/

We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more o​f. Here is a quick tutorial on how to leave us a rating and review on iTunes!

This episode of Destination on the Left is a special roadshow edition recorded live at the American Bus Association’s Marketplace 2026 in Reno, Nevada. I’m joined by a fantastic group of industry leaders to hear first-hand how collaboration is playing a critical, mission-driven role in the future of group travel, moving beyond a “nice-to-have” and becoming essential for success. My guests discuss the economic impact of group travel and the importance of restoring cross-border connections between the U.S. and Canada, to creative regional itineraries, and share ideas for navigating the political and economic headwinds facing the industry.

In this episode, you’ll hear from these extraordinary leaders:

• Fred Ferguson: https://www.buses.org/
• Terry Fischer: http://tcsbus.com/
• Patricia Cowley: https://pabus.org/
• Jim Warren: https://www.andersonvacation.com/
• Stacey David: https://www.metrowestvisitors.org/
• Todd Read: https://www.gosoin.com/
• Whitney Lubbers: https://visitduboiscounty.com/

What You Will Learn in This Episode:

• How ABA’s leadership is addressing current challenges in group travel, including restoring the crucial relationship between the U.S. and Canada
• Why collaboration between industry partners, including operators, suppliers, associations, and destinations, is mission-critical for the future of group travel
• Trends are shaping group travel in 2026 and beyond, such as the rise of experiential itineraries, smaller group sizes, and the impacts of major events like the FIFA World Cup and MA250
• How regional and cross-border partnerships are creating unique travel experiences and tour products that benefit entire ecosystems, not just individual destinations
• Collaborative initiatives, such as Tour in 64 are demonstrating the value of teamwork
• How industry organizations like ABA can accelerate personal and professional growth

The Future of Group Travel is Collaboration

The ABA 2026 Marketplace is filled with optimism, but nobody shies away from today’s realities. Fred Ferguson sets the stage by underscoring the economic importance of group travel—$158 billion in economic output and 800,000 jobs in North America.

The entire travel flywheel, operators, destinations, restaurants, and attractions, only spins when everyone works in sync. Fred Ferguson and Terry Fischer both stress that now, more than ever, strategic alliances and industry unity are essential for lasting impact. It’s no longer enough to operate in silos. As Terry puts it, “It takes a village,” and internal and external collaboration are the most important ingredients in weathering disruptions, from politics to pandemics.

Collaboration in Action

My guests also share what deep collaboration looks like in practice. Across the group travel ecosystem, leaders are getting creative. We hear how DMOs are embracing regionalism, and Todd Read from SoIN Tourism and Whitney Lubbers of Dubois County described how Tour in 64, a partnership among destinations along Interstate 64, helps smaller markets punch above their weight. By pooling marketing budgets, sharing top experiences, and even jointly running an ABA booth, collective impact outweighs any competition for hotel nights.

With mega-events like the FIFA World Cup and MA250 (America’s 250th anniversary) on the horizon, Stacey David detailed how municipalities, nonprofits, small businesses, and big attractions can co-create fan zone festivals that benefit everyone. Every stakeholder has a seat at the table for shared successes.

The Power of Relationships

The ABA conference is a great way to build relations, get involved, and engage with others in the travel and tourism industry. Jim Warren of Anderson Vacations credits strong partnerships as the industry’s lifeblood, helping everyone survive the inevitable economic and political storms.

Those connections are formed and deepened at conferences like ABA Marketplace. Investments in community, from Women in Buses initiatives to association days, make all the difference for newcomers and veterans alike. Leaders are putting collaboration-first strategies in place—whether it’s regional joint marketing, creating new products, or advocating for the sector at the policy level.

Resources:

• Fred Ferguson: https://www.buses.org/staff/fred-ferguson-mba-ms/
• Terry Fischer: https://www.linkedin.com/in/terry-fischer-31895b122/
• Patricia Cowley: https://www.linkedin.com/in/pcowley/
• Jim Warren: https://www.linkedin.com/in/jim-warren-1b2b59187/
• Stacey David: https://www.linkedin.com/in/stacey-david-940a214/
• Todd Read: https://www.linkedin.com/in/todd-read-182ab73a/
• Whitney Lubbers: https://www.linkedin.com/in/whitney-lubbers-07374360/

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On this episode of Destination on the Left, I talk with Maureen Wheeler, Deputy Director of Livingston County Economic Development, and Tourism Director Ashley Comeau to discuss the strategic moves Maureen’s department made to bring tourism under the same roof as economic development. We talk about business retention and expansion, building robust small destinations, and why visitor spending is critical for rural areas. Ashley and Maureen also share more about the business plan contest designed to attract breweries, restaurants, and experiential businesses to the area, and how that initiative has created a pipeline of businesses for the county, leading to multiple collaborations.

What You Will Learn in This Episode:

• How Maureen and Ashley’s organizations collaborate in Livingston County to build a stronger local economy
• Why visitor spending is critical to sustaining small businesses and downtowns in rural areas
• Challenges Livingston County faced around having enough assets and experiences to keep visitors longer
• How the business plan contest process worked and why collaboration, even within a competition, was key to its success
• Why the Libation Loop became a flagship example of coopetition among local beverage businesses, and how it engaged both visitors and residents
• How branding and product development, including the launch of the LivCo identity, have helped locals embrace Livingston County as a place to be proud of
• Strategies Maureen and Ashley use to manage partnerships and set up collaborations for long-term success

Economic Development Meets Tourism

Livingston County’s approach combines economic development and tourism efforts under one umbrella. This partnership creates what Maureen calls a virtuous cycle where tourism enhances local life and attracts new businesses, while a strong economy supports a better visitor experience. The end result is a coordinated push to grow both visitor spending and local prosperity, particularly critical for rural areas where businesses rely heavily on both types of revenue.

Creativity in Addressing Core Challenges

Like many rural destinations, Livingston County faces the challenge of needing more assets to promote, as Ashley explains. Visitors come to the area for headline attractions such as Letchworth State Park, but the county needs more restaurants, breweries, and experiential activities to encourage longer stays.

This is what led to the business plan competition, a creative, strategic initiative designed to fill these gaps. By zeroing in on the types of experiences visitors crave (breweries, restaurants, indoor recreation), Livingston County has fueled a pipeline of new businesses, enriching the fabric of the destination. What sets this competition apart is its collaborative nature: participants go through entrepreneurship training together, forging connections and partnerships that last well beyond the contest itself.

The Story of the Libation Loop

One standout example of coopetition is the Libation Loop, a craft-beverage trail that began with a targeted competition to attract breweries. Rather than isolating single businesses, the team aimed to launch several breweries at once, strategically positioning them to link Livingston County to the wider Finger Lakes craft scene.

What surprised the organizers most was the spirit of collaboration among the brewers, who supported one another while offering insights and partnership opportunities. As breweries opened and the trail matured, the baton was seamlessly passed to tourism to promote the new collective asset. The Libation Loop now features 12 participants (breweries, wineries, distilleries, and cideries) and is a highly sought-after product for visitors and locals alike.

The involvement of local artists in designing the Loop map and branded merchandise has further strengthened pride and sense of place, with residents even adopting the “LivCo” brand into business names. It’s not just about attracting tourists—it’s about creating a community locals want to be part of.

Resources:

• Website: https://www.visitlivco.com/
• https://www.linkedin.com/in/maureen-wheeler-506685a0/
• https://www.linkedin.com/in/ashley-freeman-comeau-pmp-a710597/
• https://www.linkedin.com/company/livingston-county-economic-development/

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On this episode of Destination on the Left, I talk with Sondra Shannon, CEO of Gatemaster Tech. Sondra and I discuss the art and importance of creating exceptional visitor experiences and how technology can help attractions remove friction for guests, increase revenue, and stand out in a competitive landscape. She also shares why keeping guests informed leads to happier experiences and how, just by walking around their attraction, leaders can turn firsthand insights into an improved guest experience.

What You Will Learn in This Episode:

• Why removing friction from the guest journey is essential for happier visitors, bigger revenue, and more memorable family moments at attractions
• Strategies Sondra and her team use to identify and solve friction points at attractions
• How operational leaders and frontline staff benefit from “management by walking around” and being directly involved in the guest experience
• Why consistent and early training is critical for attraction teams, and how lack of confidence and poor communication can impact employee retention
• What creative value adds can set attractions apart and drive guest loyalty
• How digital transformation and going cashless are shaping visitor expectations

An Invisible Engine Powering Seamless Experiences

Technology is a part of the experience, and it shouldn’t be a friction point. When technology is thoughtfully integrated, it dissolves many of the small frustrations that can sour a family’s day at a theme park or museum.

From ticket-purchasing workflows that set clear expectations to mobile ordering that eliminates long food lines, the right tech doesn’t just improve operational efficiency, it actively enhances the experience. Surveys consistently show that informed guests are happier guests. Providing clear, early information about all options (from all-inclusive passes to extra add-ons) allows families to prepare and enjoy every moment together.

Value-Adds That Show You Care

Some of the most memorable attractions go the extra mile, sometimes in unexpected ways. Sondra highlights parks like Holiday World and Dollywood, where providing free drinks and sunscreen isn’t just a marketing gimmick—it’s a proactive way to care for guests’ comfort and health. People once thought these “extras” were crazy, but these amenities have built tremendous goodwill and loyalty while distinguishing the park from competitors.

Social media culture and shifting guest expectations have raised the bar even higher. Today, digital ticketing, contactless payments, and mobile access aren’t just perks, they’re de facto standards.

Empowering Teams and Elevating Operations

Guest satisfaction isn’t just about what happens at the turnstile, it’s deeply connected to operational excellence behind the scenes. One key theme that emerged from Sondra’s experience, well-trained teams are more confident, more helpful, and much less likely to quit.

Rapid, seasonal hiring makes this challenging, but ongoing education, especially incorporating communication and even sales training, equips staff to handle guest needs with confidence and empathy. Parks with strong training programs set a standard of excellence that’s felt at every touchpoint. Giving staff practical communication tools is really vital, because your frontline people have tremendous insight into what guests really need.

Resources:

• Website: https://gatemaster.com/
• LinkedIn Personal: https://www.linkedin.com/in/sondrashannon/
• LinkedIn Business: https://www.linkedin.com/company/gatemastertech/

We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more o​f. Here is a quick tutorial on how to leave us a rating and review on iTunes!

On this episode of Destination on the Left, I talk with Lisa Conarton, CEO of LC Elevated Hospitality, who shares compelling examples of what it means to be a leader in the hospitality and tourism industry. We discuss the importance of building trust, why collaboration is key to success, and the difference between ROI and ‘return on experience’ (ROX). Lisa also shares how people can be proactive rather than reactive and why understanding how to go with the flow is so important.

What You Will Learn in This Episode:

• How Lisa built her career path in hospitality and tourism, moving from convention operations to launching her own destination management consultancy
• Why earning trust is necessary for leadership and success in hospitality
• How networking and partnerships have been essential in driving growth for Lisa
• How Lisa differentiates between ROI (return on investment) and ROX (return on experience), and why focusing on experience benefits both travelers and businesses
• Why championing creativity encourages authenticity
• What real-life crisis taught Lisa about letting go, going with the flow, and relying on cultivated partnerships to execute successful events
• How Lisa approaches partnerships and collaboration, and her examples of coopetition within New York State destination marketing

The Pillars of Hospitality Leadership

From full-service hotel management to destination marketing and now as she builds her own consultancy, Lisa has consistently sought out growth opportunities. Her experience has shown that there are three key areas you have to prioritize:

1. Earning Trust

Trust has to be earned, particularly in hospitality, where seamless service and reliability are so important. Lisa emphasizes that trust is built over and over and over again, and needs consistency and integrity in every interaction.

2. Networking and Collaboration

Networking is the avenue to future collaboration and partnerships, which are the real engines behind growth. Not only do great relationships provide support in crisis, but they also lead to opportunities for greater collective achievements. The very definition of coopetition.

3. Return on Experience (ROX)

While return on investment (ROI) is a familiar metric, Lisa also values “return on experience”—the transformative impact of meaningful, memorable interactions that benefit both guests and the businesses serving them. Planning and execution are vital, but so is the focus on creating memories that resonate long after a trip or event ends.

The Power of Partnerships

Lisa shares the story of a last minute challenge, when with only 24 hours, she had to move a 150-person event when the venue became unusable due to heat. Through her well-established industry relationships, the move was seamless. While meticulous planning is crucial, so is the ability to let go and trust your partners.

From her involvement with New York State’s Destination Marketing Organizations (DMOs) to local industry partnerships, Lisa’s success stories center around shared values and transparent communication. She explains why it’s so important to figure out where each partner fits, recognize strengths, and build collaborations that play to everyone’s best qualities.

Resources:

• Website: lcelevatedhospitality.com
• LinkedIn Personal: https://www.linkedin.com/in/lisaconarton/
• LinkedIn Business: https://www.linkedin.com/company/lc-elevated-hospitality/

We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more o​f. Here is a quick tutorial on how to leave us a rating and review on iTunes!

On this episode of Destination on the Left, I talk with Claudia Di Gino, General Manager at the Mondrian Mexico City Condesa. Claudia tells the story of building a lifestyle brand in the hotel industry, how partnerships play an important role, and what it means to be part of the community. She shares how her hotel delivers an authentic experience that never fails to surprise and delight its guests. We also discuss what’s happening for the brand in 2026 and the opportunities for growth, including the FIFA World Cup coming to Mexico City.

What You Will Learn in This Episode:

• How Claudia’s career in hospitality began with an unexpected Disney internship and led to her current role in her hometown of Mexico City
• Why building a lifestyle brand is central to the Mondrian’s approach and how the hotel delivers an immersive experience for guests and the local community
• What makes collaboration and strategic partnerships essential for creating unique guest experiences
• How Mondrian Mexico City differentiates itself through creative amenities, like their Flower Shop concept featuring Mexican producers and local artisanal goods
• Delivering a personalized service and curated guest itineraries that drive brand loyalty
• How the upcoming FIFA World Cup presents new opportunities for growth
• Mondrian’s commitment to showcasing local culture, history, art, and gastronomy through every aspect of the guest experience

Building a Lifestyle Brand Rooted in Community

Mondrian Mexico City Condesa is committed to being more than just a hotel, they see themselves as a lifestyle brand deeply tied to their local community. Mondrian’s eleven hotels worldwide are strategically placed in each city’s cultural and design hotspots, and the Mexico City location is no exception, nestled between the historic Condesa and Roma neighborhoods. The property itself is a protected building with rich architectural history, and every aspect of the design pays homage to local artistry and Mexican culture, including beautiful murals inspired by ancient aqueducts in each guest room.

The brand is known for being disruptive, fun, and willing to think outside of classic hospitality norms. They’re focused on creating immersive, surprising experiences for both visitors and locals. The community is invited to be part of the property, whether that’s through artist showcases, pop-up culinary events, or simply by visiting the lobby for a locally sourced coffee or wine.

Creativity and Unique Local Partnerships

A recurring theme in Claudia’s approach is the creative use of partnerships. One standout example is the hotel’s dual-purpose flower and coffee shop, which becomes a wine bar in the evenings, serving only Mexican products. This kind of authentic, locally driven experience is a key reason why guests keep coming back and why the growing community of remote workers living in Condesa/Roma love to pop by.

The hotel’s carefully chosen collaborations make sharing local celebrations even more fun for guests. For Dia de los Muertos, Mondrian partnered with Xolo Café to provide their famous “pan de muerto” alongside specialty coffee, drawing hundreds of locals and visitors alike. Similarly, partnerships with Mezcal Union and high-profile pop-up events ensure every cultural touchpoint is genuine and memorable.

Preparing for the FIFA World Cup

Claudia and her team are gearing up for the FIFA World Cup, which will be jointly hosted by Mexico, Canada, and the United States for the first time. Mondrian has just opened a brand-new event space designed to host upscale gatherings against the background of breathtaking skyline views. The team is focusing on safety, personalized concierge service, and handpicked local experiences to ensure guests of the World Cup have a flawless, authentically Mexican visit.

Resources:

• Website: https://mondrianhotels.com/mexico-city-condesa/
• LinkedIn Personal: https://www.linkedin.com/in/claudia-di-gino-7282855/
• LinkedIn Business: https://www.linkedin.com/company/mondrian-hotels/

We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more o​f. Here is a quick tutorial on how to leave us a rating and review on iTunes!

On this episode of Destination on the Left, I’m joined by the dynamic Neelu Kaur, organizational psychologist, self-advocacy champion, author, and keynote speaker.

Neelu dispels the myth that self-advocacy is boastful, and we discuss how advocating for yourself can actually be a generous and empowering act. She shares how leaders and teams can create environments where all voices are heard, exploring the innovative concept of “generous exclusion,” and the importance of dialing up the “I” or the “we” when the moment calls for it. Neelu also suggests some great practical strategies for promoting authentic self-advocacy in any organization.

What You Will Learn in This Episode:

• Why self-advocacy is often misunderstood as boastful and how to reframe it as essential for innovation
• What “generous exclusion” means, and how being intentional about who participates can lead to more creative outcomes
• How different processing styles impact participation in meetings, and what leaders can do to create safer spaces for all voices
• Why structure is necessary for big, creative thinking, and how frameworks borrowed from organizations like Disney help teams brainstorm and dream without self-censoring
• Understanding what energizes individuals creates a more productive, collaborative environment
• What practical steps you can take to build self-advocacy skills

How Speaking Up Transforms Teams and Unlocks Personal Potential

So many people, particularly women, introverts, or those from cultures that value humility, see self-advocacy as something selfish or boastful. Neelu turns this assumption on its head, describing self-advocacy as the most generous act you can do. By speaking up, you model positive behaviors for others, making it easier for those who follow in your footsteps to do the same.

When you advocate for yourself, whether it’s sharing an idea in a meeting or negotiating your role, you’re not just advancing your own interests. You’re opening doors, encouraging diversity of thought, and paving the way for colleagues who may face similar barriers.

The Barriers to Speaking Up and How to Overcome Them

For years, Neelu thought her professional setbacks stemmed from a lack of skills, but she realized she just hadn’t learned to advocate for her ideas. Her silence was frequently misread as disengagement, and fast-paced meetings left her behind.

To overcome the hurdle of seeing speaking up as boastful, she recommends self-reflection and practical steps, such as practicing self-advocacy in low-stakes situations, like choosing a restaurant for dinner with friends. Leaders and organizations also need to adjust by building meeting structures that allow quieter voices to contribute and encouraging follow-up dialogue beyond real-time meetings.

Are We Over-Indexing on Collaboration?

Collaboration is praised as the ideal. But as we discuss, simply adding more people to a meeting doesn’t guarantee creativity—or even productivity. Neelu highlights the concept of “generous exclusion” by Priya Parker, sharing why being selective about who joins which meetings lets people focus, minimizes inefficiencies, and leaves room for deep work.

Organizations often over-index on collaboration, with endless group meetings that crowd out the time needed for innovation. Instead, leaders need to be strategic, invite the right mix of creative minds, give space for diverse strengths, and allow those who need extra processing time to contribute asynchronously.

Resources:

• Website: https://www.neelukaur.com/
• LinkedIn Personal: https://www.linkedin.com/in/neelukaur/
• LinkedIn Business: https://www.linkedin.com/company/neelu-kaur/

We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more o​f. Here is a quick tutorial on how to leave us a rating and review on iTunes!