In this episode, you will learn about five of the biggest travel trends to pay attention to in 2018.

Nicole Mahoney started Break the Ice Media in 2009 in response to the evolving needs of small to medium-sized businesses, in particular, the rise of social media. Break the Ice Media is a boutique marketing and communications firm with a focus on travel, tourism, food, wine, and hospitality. As CEO, Nicole is responsible for working with clients to understand their marketing needs, develop strategic marketing plans and execute those plans. She is also responsible for building a team that can deliver.

Break the Ice Media specializes in collaborations that leverage resources of multiple partners for the creation of successful marketing programs within the travel and hospitality industry. Break the Ice Media views these programs as “coop-etition” where partners cooperate with their competition to create a program that is larger than one they can execute alone. Building these programs requires a leader who is level-headed, an effective listener, with an ability to move a group towards consensus in order to move forward.

Nicole received a Bachelor of Science in Business Administration from Rochester Institute of Technology and a Master of Arts in Communications from The College at Brockport, SUNY.

Nicole loves the Finger Lakes region of New York State where she was born and raised. She is raising 4 daughters with her husband, John.

In this episode, you will learn about making the most of your resources and entering into collaborations to create a lasting impression on visitors from Hillarie Logan-Dechene.

Hillarie Logan-Dechene’s career has been about building the capacity of not-for-profit organizations. As the Wild Center’s Director of Philanthropy, she is responsible for all membership and development activities and works closely with leadership on strategy, governance, and external affairs. She recently led the center through a successful 23 million dollar fundraising campaign.

Hillarie is Chair of Governor Cuomo’s New York State Commission on National and Community Service, which administers the Americorp Program in New York State. She is a board member for the Museum Association of New York.

She is a past board member of the Adirondack Health Foundation. Hillarie is an adjunct professor at Skidmore College, guest lecturer at Syracuse University, SUNY Adirondack, and NYU. She has an MA in nonprofit leadership and community sustainability from Skidmore College and a BA from SUNY Albany. Prior to the Wild Center, she was VP for Institutional Advancement at Paul Smith’s College. Before that, she was Director of Institutional Advancement for the Adirondack Museum where she worked for more than 16 years.

Hillarie lives in Long Lake with her Husband and daughters.

In this episode, you will learn about how to use Pinterest to drive visitors to your content from Louise Cottrell.

Originally from the Bay Area, Louise Cottrell is a Pinterest marketing strategist working with travel content creators and business owners to generate traffic, grow their audience and increase sales. She does Pinterest account management as well as consulting and training for bloggers and social media teams through her Pinterest Marketing Mastery Program. Shes also a world traveler and dog enthusiast.

A transcript of this episode is available here: http://destinationontheleft.com/louise-cottrell/