In this episode, you will learn about using creativity to solve difficult challenges from Lisa Burns.
Lisa Burns has been in the travel industry for over 35 years with a wide range of experience including group tour planning and product development, event and meeting planning, marketing and public relations, and both a domestic and international tour director. With a proven track record of diligence and reliability, Lisa is goal-oriented, a natural and articulate communicator focused on the nuance and value of detail management and always a willing, eager and motivated champion of the task of the moment. She is able to juggle multiple projects and thrives in a fast-paced environment. With a passion for the tourism industry, destination marketing and being the consummate hostess, Lisa is a passionate advocate for the product she represents and is always willing to put in the time and energy needed to reach a goal.
A transcript of this episode is available here: http://destinationontheleft.com/lisa-burns/
In this episode, you will learn about making sure your destination has a successful tomorrow by building lasting partnerships today from Drew Alberti.
Drew Alberti has been the Program Manager for Lakes to Locks Passage since 2008. He is responsible for community outreach, product development, and brand awareness. Some of his accomplishments include authoring From Forest to Fields: A History of Agriculture in Champlain Valley, producing the Waterways of War guidebook series and serving as editor for the Lakes to Locks Passage and National Geographic co-branded geo-tourism website. Previous work experience includes Collections Manager at the New York State Museum in Albany and Park Ranger at the Martin Van Buren National Historic Site in Kinderhook. He holds an MA in Public History from the University at Albany.
A transcript of this episode is available here: http://destinationontheleft.com/drew-alberti/
In this episode, you will learn strategies for collaborating with a large region like the Erie Canalway National Heritage Corridor from Jean Mackay.
Jean Mackay has served as a director of communications and outreach for the Erie Canalway National Heritage Corridor since 2007. She manages all aspects of web based and print media and works collaboratively with organizations throughout the 500-mile long National Heritage Corridor to preserve Canal Heritage, promote tourism and foster vibrant communities along the waterway. Jean formerly worked as director of education for Autobahn International. She holds a MS in environmental education from Lesley University.
A full transcript of this episode is available here: http://destinationontheleft.com/jean-mackay/
In this episode, you will learn about using great design to drive people to your destination from Cindy Harris.
Cindy Harris is a graphic designer, painter, and lover of all things art. She began Harris Studios over 15 years ago with the purpose of helping established businesses create an authentic identity through design. Cindy believes in the importance of good design in this world and asserts that design should be a reflection of both who your business is, as well as where your business is headed. Cindy has created unique brand identities and meaningful design work in a host of different industries, including travel and tourism, food and beverage, retail and spas, and events and promotions.
In 2013, she was honored with a tourism legacy award for tourism branding and creativity. Cindy is both a designer and an artist, painting is her passion. She is a proud member artist at the Pat Rini Rohrer Gallery in Canadaigua, New York. She has been a juried artist in the internationally acclaimed Finger Lakes Plein Air Competition. When Cindy is not designing or painting, you can find her knitting, reading a book, or taking a stroll around her beautiful neighborhood in the Bristol Hills.
A transcript of this episode is available here: http://destinationontheleft.com/cindy-harris/