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Destination On The Left

Destination On The Left is a travel and tourism industry podcast hosted by Travel Alliance Partnership. Each episode explores successful collaborations, creative marketing ideas and best practices for both consumer and travel trade marketing programs. Interviews are a mix of Destination Marketers, Industry Leaders, Consultants and businesses in the industry.
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Nov 22, 2023

What if you could test travel compatibility… BEFORE you take a trip? FLIGHT RISK™ is a new party game and the ultimate test of travel compatibility for friends or strangers! Bree Nidds has nearly ten years of experience working in destination organizations and is embarking on a new journey!

Bree is the Owner and Creator of FLIGHT RISK GAME LLC, a game publishing company established in Lehigh Valley, Pennsylvania, producing travel-themed game products.

On this episode of Destination on the Left, I talk with Bree about why she decided to follow her dream of starting her own business and how she took inspiration from her own travels and her day job in the DMO in the Lehigh Valley in Pennsylvania. Bree shares how she came up with the Flight Risk game idea and proved her concept. We also discuss Bree’s advice for others thinking about starting a side gig and her entrepreneurial journey.

What You Will Learn in this Episode:

  • How Bree’s disappointment with a travel experience turned into a concept for her travel matchmaking game
  • The research Bree did before creating her tabletop game for social connection
  • The importance of creating a business plan and collaborating with various agencies and resources
  • The vulnerability and openness required in entrepreneurship, particularly concerning receiving and implementing feedback
  • How Bree’s experience in destination marketing has influenced her approach to entrepreneurship

From Travel Disappointment to Social Connection

Bree shares more about her disappointing travel experience and how she turned it into the idea for the Flight Risk game. She discusses the initial research stages of the game and how she crafted scenarios onto index cards and tested them at friend gatherings, realizing the potential for a business idea. Her unique concept allows people to connect more deeply and sparks conversations among travelers and friends.

As someone with a background in destination marketing, Bree shares how her experience influenced her approach to entrepreneurship. She highlights the importance of creating connections and experiences through her product, drawing on her knowledge of crafting memorable travel experiences for travelers as an experienced destination marketer.

Research, Planning, and Collaboration

Bree emphasizes the importance of creating a business plan to ensure your idea not only sparks joy in you but is economically viable, and we discuss the vulnerability and openness required in entrepreneurship, particularly when it comes to receiving and implementing feedback.

On the show, Bree shares the challenges and surprises she encountered while transitioning from the idea stage to launching her game. Including how she secured financing for her project through a Creative Entrepreneur Accelerator program and the Kickstarter platform. We also discuss Bree’s top tips for others considering starting a side gig and her entrepreneurial journey.

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