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Destination On The Left

Destination On The Left is a podcast focused on the travel and tourism industry that explores successful collaborations, creative marketing ideas and best practices. Interviews are a mix of Destination Marketers, Industry Leaders, Consultants and businesses in the industry. We explore consumer marketing programs and travel trade marketing programs. This podcast provides an opportunity for professionals in the travel & tourism industry to share what they have learned and successes that they have achieved.
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May 9, 2018

In today’s episode, you’ll hear from Joe Pulizzi, an expert in content marketing. You’ll learn how content marketing can not only generate leads but become a source of revenue in its own right.

Joe Pulizzi is the founder of Content Marketing Institute, a UBM company, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World.

Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe is the author of five books including his latest, “Killing Marketing.” His third book, “Epic Content Marketing,” was named one of five must-read business books of 2013 by Fortune magazine.

A full transcript of this episode is available here: http://destinationontheleft.com/joe-pulizzi/

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